Process
You always know what stage you're in.
Every project begins with discovery. Features, integrations, timing, and final pricing are confirmed in your written proposal before development begins.
Nine stages
From first conversation to ongoing growth.
Written scope always comes first. No deposit is requested until you’ve seen exactly what’s included.
No fixed launch dates on the website. A target timeline goes in your proposal, based on the work actually agreed.
Step 1: Discovery
We learn what the business does, who it serves, and what the site or application actually has to accomplish.
- A conversation about your services, your customers, your market, and where work comes from today.
- If you have an existing site, we look at what's costing you inquiries.
Your part: Twenty to thirty minutes and honest answers about what's working.
Step 2: What we'd change
Where a project looks like a fit, we put together a concept for your business and walk you through what we'd do differently, before you've committed to anything.
- You see a design direction for your own business rather than a portfolio of somebody else's, and we explain the reasoning — what we'd change about the structure, the wording and the way people get in touch.
- This is a concept and a proposed direction, not a finished website produced for free. It exists so you can judge how we think before you pay us anything.
Your part: Half an hour to look at it and tell us where we've read the business wrong.
Step 3: Written scope
Features, integrations, pages, timing, and final pricing are confirmed in writing before development begins.
- You get a defined scope: what's included, what isn't, and what each side is responsible for.
- Anything technically uncertain is flagged now rather than discovered halfway through.
Your part: Read it, ask questions, and approve it before anything is built.
Step 4: Deposit
A 50% deposit starts the work, with the balance due before final launch or ownership transfer.
- The deposit reserves the work and confirms the agreed scope.
- Requested additions are quoted before they proceed, never billed as a surprise.
Your part: Approve the proposal and settle the deposit.
Step 5: Design
Structure first as a wireframe, then the finished visual design — reviewed by a person at every step.
- Layout and content hierarchy are agreed before styling begins.
- Design is reviewed against the job each page has to do, not just how it looks.
Your part: Blunt feedback. It's the useful kind, and it's cheapest now.
Step 6: Build
The site or application is developed as real code, with forms, tracking, and deployment configured as part of the work.
- Pages are built responsive from the start rather than adapted afterwards.
- Forms, links, and any integrations are wired up and configured during the build.
Your part: Content, imagery, and answers when questions come up.
Step 7: Review & testing
Responsive review, form submission tests, browser checks, and email delivery testing before anything goes public.
- Every form is submitted for real and every link is followed.
- You review the content for factual accuracy — pricing, licensing, service areas, and any claims about your work.
Your part: A careful read-through. You are the final word on facts about your business.
Step 8: Launch
Domain connected, deployment verified, tracking confirmed, and the product moved into its finished state.
- Domain connection, SSL, and deployment are handled for you.
- We confirm form submissions actually arrive and that call and form tracking is recording — a launch where the contact form silently fails is the most expensive kind.
Your part: Domain access, or permission to help you obtain it.
Step 9: Grow (optional)
Website Care keeps it healthy. Growth adds the Google, search and advertising work that helps local customers find you. Neither is required, and both are month to month.
- Care covers hosting, updates, backups, monitoring, form checks and one included hour of website work each month.
- Growth adds Google Business Profile management, local search work, Google Ads management across one to two campaigns, call and form tracking, a monthly summary in plain language, and three total hours of website work.
- Your advertising budget is separate and paid by you directly to Google. Every account we manage stays in your name.
Your part: Tell us what changed in the business, and read one short summary a month.
Payment & scope
How billing and changes work.
- All displayed website and setup prices are starting prices.
- Final scope and pricing are confirmed in writing before work begins.
- Website projects require a 50% deposit to start.
- Starter Website: $1,250 deposit, $1,250 remaining balance.
- Premium Website: $2,500 deposit, $2,500 remaining balance.
- The remaining balance is due before final launch or ownership transfer.
- Client-requested additions may affect price and timing, and require approval first.
- Monthly plans are billed monthly, with no minimum term and no cancellation fee.
- Monthly plans include a defined amount of work, not unlimited work.
- Advertising budget is paid by you directly to Google and is never billed or marked up by us.
- Third-party expenses are separate unless specifically included.
- Project-specific ownership and licensing terms are documented in the client agreement.
Questions
About how projects run.
Do you guarantee we'll rank first on Google?
No, and we'd suggest treating any company that does with real suspicion. It's the most common opening line in the cold-call industry that targets local businesses, and it isn't a promise anybody is in a position to make.
Search results depend on your competitors, your reviews, how long your business has been established, how close the searcher is to you, and a long list of factors Google doesn't publish and no developer controls.
What we will do is the work that genuinely improves the odds, and then show you the numbers that matter: how many calls and quote requests came in, and which of them came from advertising.
Will a new website show up on Google straight away?
Not immediately. Every site we build has sound fundamentals — clean structure, descriptive titles and headings, fast loading, mobile-friendly layouts, and a readable sitemap — so Google can find and understand it. Being findable and being competitive are different things.
Getting from indexed to actually appearing for competitive local searches is ongoing work, not a switch flipped at launch. That's what the Growth plan covers, and it's why we don't sell a build as if it were a marketing campaign.
Can you work with the website we already have?
Sometimes. If it's built on a platform we can work in and the foundations are sound, we can take over maintenance, improve specific pages, and run the Google and advertising work alongside it without rebuilding anything.
Sometimes the honest answer is that improving it costs more than replacing it — particularly with older sites where every change fights the platform. We'll tell you which situation you're in, including when the answer means we sell you less.
Either way, send us the address and we'll look before we answer.
We get all our work from referrals. Why would we need this?
That's the hardest thing in this business to build, and it isn't something to replace. But referrals and an online presence do different jobs.
When somebody gets your name from a neighbour, the first thing they usually do is look you up. What they find either confirms the recommendation or quietly undermines it. A referral that goes cold after someone checks you online never shows up as a lost lead — it just never becomes a call.
The second reason is timing. Referral volume moves with the market, and it tends to drop exactly when you'd most like it not to. Being findable is what covers that gap.
What is the client portal?
Every Vistarela client gets a login to a private portal. During a build it's where you see what stage the project is at, what we still need from you, and where you upload logos, photos and content without emailing files back and forth.
Afterwards it's where you send change requests, follow what's being worked on, and see exactly what was done and how much of your monthly allowance it used.
It exists so that the answer to "where does that stand?" doesn't depend on finding the right email thread.
Can you build a web or mobile application?
Yes — customer portals, booking flows, dashboards, account experiences, and internal business tools, as web or mobile applications.
We don't publish a starting price for applications, because feasibility and cost genuinely depend on the users, functionality, integrations, and security requirements. Applications are scoped after discovery and technical review.
Can we see what you'd do before committing?
Usually, yes. Where a project's a plausible fit, we'll put together a concept for your business — a design direction and a walkthrough of what we'd change and why — before you've committed to anything.
To be clear about what that is: it's a concept and a proposal, not a finished website built for free. It's meant to show you how we think about your business and to let you judge the work before you pay for it.
The starting point is smaller than that. Send us your current website and we'll come back with what we'd improve — that costs you nothing and doesn't oblige you to anything.
How long does a project take?
It depends on scope and on how quickly content and feedback come back. Your proposal includes a target timeline based on the work actually agreed.
We don't publish fixed completion dates on the website, because a date promised before anyone has seen your project isn't worth much.
Do you only work in Cape Coral?
We're based in Cape Coral and most of our work is across Southwest Florida — Fort Myers, North Fort Myers, Estero, Bonita Springs, Naples, Lehigh Acres, Punta Gorda and the islands.
Being local matters more for some of this than others. Google Business Profile and local search work are specifically about a place, so knowing the market helps. Website and application work isn't geographically constrained, and we work remotely with businesses elsewhere when the project suits it.
Next step
Tell us about your business.
Send us your website, or just describe what you do. We'll come back with what we'd improve, what it would cost, and an honest read on whether it's worth doing — including when the answer is that you need less than you thought.
Or email us directly at sales@vistarela.com