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Services & pricing

Clear scope. Clear pricing. No surprise invoices.

Start with the website that brings you work, then add ongoing care or custom systems as your business needs them. Every price below is what you'd actually be quoted from — the final number depends on scope, and you'll have it in writing before anything begins.

Plans and pricing

Most projects start here

Website Launch

$1,500one-time project

Starting at. Final price depends on scope.

A fast, mobile-first website built around the actions you want customers to take — calling, requesting a quote, or booking work.

What’s included in Website Launch

  • Custom mobile-first design
  • Lead-focused page structure
  • Contact and quote-request forms
  • Foundational on-page SEO
  • Performance optimization
  • Analytics setup
  • Domain and launch assistance
  • Human review of design and content
  • A defined revision process
Request a Private Concept

Website Care

$149per month

Per month. Cancel per your agreement terms.

Hosting, maintenance, and small monthly updates so your site stays fast, current, and online without you managing it.

What’s included in Website Care

  • Managed hosting
  • Routine monitoring
  • Backups
  • Software and security maintenance
  • Two minor content changes per month
  • Monthly performance summary
  • Founder-led support
Explore Website Care

Growth

$299per month

Starting at, per month. Scope set during discovery.

Everything in Website Care, plus tracking and one focused improvement each month based on what the data actually shows.

What’s included in Growth

  • Everything in Website Care
  • Lead and conversion tracking
  • Monthly performance review
  • One focused SEO or conversion improvement each month
  • Recommendations based on observed data
Book a 15-Minute Call

Custom Business Systems

Custom quote

Quoted after discovery, once we understand the workflow.

Practical tools built around how your business actually runs — calculators, portals, dashboards, and automations.

What’s included in Custom Business Systems

  • Quote calculators
  • Customer portals
  • Automated lead follow-up
  • Scheduling workflows
  • Dashboards and internal tools
  • Document or intake systems
  • CRM and software integrations
Discuss a Business System

Payment terms: Projects typically begin with a 50% deposit, with the remaining balance due before launch.

Starting at $1,500

Website Launch

A fast, mobile-first website built around the actions you want customers to take. The exact price depends on scope — how many pages and services you have, whether we're writing content from scratch, and whether anything custom is involved.

About revisions

Every project includes a defined revision process, agreed in writing before we start. We don’t advertise unlimited revisions — an open-ended loop helps nobody and delays your launch. You’ll know exactly how many rounds you have and what happens if you want more.

Request a Private Concept

What’s included

  • Custom mobile-first design
  • Lead-focused page structure
  • Contact and quote-request forms
  • Foundational on-page SEO
  • Performance optimization
  • Analytics setup
  • Domain and launch assistance
  • Human review of design and content
  • A defined revision process

$149 per month

Website Care

Hosting, maintenance, and small monthly updates so your website stays fast, current, and online — without you having to manage any of it.
  • Managed hosting
  • Routine monitoring
  • Backups
  • Software and security maintenance
  • Two minor content changes per month
  • Monthly performance summary
  • Founder-led support
Explore Website Care

What counts as a minor content change

A minor content change is a small edit to something that already exists on your site — the kind of update that takes us well under an hour.

Examples

  • Changing text on an existing page
  • Replacing an image
  • Updating your hours
  • Adding a seasonal promotion
  • Adjusting an existing service description

What it doesn’t cover

New pages, new features, redesigns, and custom development are quoted separately.

Unused changes do not accumulate from month to month unless we agree otherwise in writing.

Starting at $299 per month

Growth

Everything in Website Care, plus tracking and one focused improvement each month — chosen from what the data actually shows, not guesswork.
  • Everything in Website Care
  • Lead and conversion tracking
  • Monthly performance review
  • One focused SEO or conversion improvement each month
  • Recommendations based on observed data

What we won’t promise

We do not guarantee a specific search ranking or a specific number of leads. Anyone who does is guessing. What we commit to is doing the fundamentals properly, measuring honestly, and telling you what the numbers actually say each month.

Book a 15-Minute Call

Custom quote after discovery

Custom Business Systems

Practical tools built around how your business actually runs. We quote these after discovery, because the right tool depends entirely on your workflow — and we'd rather understand that first than sell you something generic.
  • Quote calculators

    Let customers size up a job themselves — pool resurfacing square footage, screen panel counts, linear feet of seawall — and send you a qualified request instead of a vague inquiry.

  • Customer portals

    Give clients a place to see job status, approve estimates, and find their documents without calling your office.

  • Automated lead follow-up

    Every form submission gets an immediate, professional response, and you get a reminder if a lead goes cold.

  • Scheduling workflows

    Route service requests to the right crew, hold time slots, and cut down the back-and-forth of booking a visit.

  • Dashboards

    See lead volume, source, and response time in one place instead of stitching together three tools.

  • Integrations

    Connect your website to the CRM, invoicing, or field software you already run so data stops being retyped.

Discuss a Business System

Side by side

Which one do you actually need?

Most businesses start with Website Launch. Care and Growth are optional, and you can add or drop them as your needs change.
Comparison of Website Launch, Website Care, and Growth plans
FeatureWebsite LaunchFrom $1,500 onceWebsite Care$149 / monthGrowthFrom $299 / month
Best forGetting a lead-focused site liveKeeping it healthy after launchImproving results using real data
Custom mobile-first designIncludedNot includedNot included
Lead-focused structure and formsIncludedNot includedNot included
Foundational on-page SEOIncludedNot includedNot included
Analytics setupIncludedNot includedNot included
Managed hostingNot includedIncludedIncluded
Backups and security maintenanceNot includedIncludedIncluded
Uptime monitoringNot includedIncludedIncluded
Minor content changesNot included2 per month2 per month
Monthly performance summaryNot includedIncludedIncluded
Lead and conversion trackingNot includedNot includedIncluded
Focused improvement workNot includedNot included1 per month

Custom Business Systems aren’t shown above because they’re quoted per project after discovery. They can be added alongside any of these plans.

Frequently asked questions

Straight answers, including the ones we can't promise.

Serving Cape Coral, Fort Myers & Southwest Florida. If your question isn't here, ask us directly — we'll give you a real answer.
How much does a website cost?

Website Launch projects start at $1,500. The final price depends on scope — how many pages you need, how many services you offer, whether we're writing content from scratch, and whether the site needs anything custom like a quote calculator or booking flow.

We give you a fixed price before any work begins. You will not get a surprise invoice at the end.

How long does a typical website take?

Most launch projects take a few weeks from deposit to launch. The single biggest factor is how quickly we can get content from you — photos, service details, and any licensing or insurance information you want shown.

We give you a target timeline in writing when we agree on scope. We don't guarantee a launch date, because a date we can't control isn't worth much to you.

What is included in Website Care?

Website Care is $149 per month and covers managed hosting, routine monitoring, backups, software and security maintenance, two minor content changes each month, a monthly performance summary, and direct support from us.

It's for business owners who don't want to think about their website's upkeep — you send us the change, we handle it.

What counts as a minor monthly change?

A minor content change is a small edit to something that already exists on your site — the kind of update that takes us well under an hour.

Examples: changing text on an existing page, replacing an image, updating your hours, adding a seasonal promotion, adjusting an existing service description.

New pages, new features, redesigns, and custom development are quoted separately. Unused changes do not accumulate from month to month unless we agree otherwise in writing.

Do I own my website?

After the project is paid in full, the client owns the approved custom website content and final project deliverables, subject to the terms of the agreement and any licensed third-party components.

Can you work with my existing domain?

Yes. If you already own a domain, we'll connect it to the new site — you keep the domain in your own account and stay the owner of it.

If you don't have one yet, or you're not sure who controls the one you have, we'll help you sort it out during the project.

Will my website show up on Google?

We build every site with foundational on-page SEO: clean page structure, descriptive titles and headings, fast load times, mobile-friendly layouts, and a sitemap search engines can read. We also make sure your service areas are described clearly.

We do not guarantee rankings, and you should be skeptical of anyone who does. Search results depend on competition, your review profile, your Google Business Profile, and factors no agency controls. What we can commit to is doing the fundamentals properly and improving based on what the data shows.

Do you write the website content?

Yes. We draft the copy for your pages based on what we learn in discovery, then you review it and correct anything that isn't accurate about your business.

You know your trade better than we do. We're responsible for structure and clarity; you're the final word on facts, pricing, licensing, and any claims about your work.

Do I have to sign up for ongoing care?

No. Website Care is optional. You can launch your site and manage hosting yourself, or bring in someone else later.

Most owners take it because they'd rather not deal with hosting, updates, and backups — but it's your call, and we'll launch your site either way.

Can you build tools beyond a website?

Yes, and it's a real part of what we do. Quote calculators, customer portals, automated lead follow-up, scheduling workflows, dashboards, internal tools, intake systems, and integrations with software you already use.

These are quoted after discovery, because the right tool depends entirely on how your business actually runs. We'd rather understand the workflow first than sell you something generic.

What is a private website concept?

It's a focused preview of a homepage direction for your business — layout, structure, messaging, and the path we'd want your customers to take. It's meant to show you direction and possibilities before you commit to anything.

A concept is not a finished free website, and it isn't something every prospect automatically receives. We prepare one when it's a good fit, after a short conversation about your business and goals.

Do you only work with Southwest Florida businesses?

Southwest Florida is home and it's where we focus — we know these markets and we can meet in person when it helps.

We work with businesses across Southwest Florida and can work remotely when it makes sense for the project.

Ready when you are

Not sure which one fits? Let's work it out together.

Tell us about your business and we'll tell you honestly what we'd recommend — including if that's less than you expected.

Prefer to talk now? [PHONE_NUMBER]