Starting prices, published up front.

A Starter Website begins at $2,500 and a Premium Website begins at $5,000. Both are starting prices — the final figure depends on how many pages you need, what functionality is involved, and whether we're producing content.

For most service businesses that's the value of one or two jobs. The website then works every day after that.

Every project begins with discovery. Features, integrations, timing, and final pricing are confirmed in your written proposal before development begins.

A Starter Website is a focused professional site — up to five agreed pages, a contact form, responsive layouts, and two revision rounds. It's built to establish trust and get customers to take the next step.

A Premium Website is scoped individually. It's for businesses that need more pages, a more distinctive design direction, editable content, richer interactions, or approved integrations.

If you're not sure which fits, describe the business and we'll tell you honestly which one it is — including if the answer is the cheaper one.

Ecommerce, booking systems, memberships, custom databases, extensive copywriting, photography, advanced animation, and custom integrations aren't part of a Starter Website. Any of them can be added — they're quoted separately so the base price stays honest.

Ongoing Google, search and advertising work isn't part of a build either. That's what the monthly Growth plan is for.

Domain registration, paid software, and third-party subscriptions are billed to you directly by those providers.

Yes, and it's worth separating the two halves of that. There's the map listing — the box with your name, rating, photos and directions — and there are the ordinary search results underneath it. Most local customers act on the first one.

The work is unglamorous and specific: keeping your Google Business Profile accurate and active, making sure each service you sell has a page that says so clearly, telling Google where you actually work, and fixing the technical things that stop pages being read properly.

It's slow. You'd usually expect to notice a difference over a few months rather than a few weeks. If you need customers sooner than that, Google Ads is the part that starts this week — see the advertising questions below.

We don't guarantee rankings, traffic, leads or revenue, and it's worth being sceptical of anyone who does. What we will do is show you what came in, where it came from, and what we changed.

Your Google Business Profile is the listing that appears in Google Maps and on the right-hand side of search results — the hours, the photos, the services, the reviews. It's free, and it's the single biggest factor in whether you appear when somebody nearby searches for what you do.

Most businesses set one up once, years ago, and haven't touched it since. Managing it means keeping the hours and services right, adding photos of real work, answering the questions people post, keeping the description current, and making sure new reviews get a response.

The profile stays in your name. We work in it with access you grant, and you can remove that access at any time.

Yes — Google Ads management across one to two active campaigns is included in the Growth plan at $500 a month. Bigger advertising programmes are scoped and quoted separately.

In plain terms: you pay Google to put your business at the top when somebody searches for what you do. Unlike search work, it starts producing visits within days. You choose the areas and the services you want to advertise, and you set the monthly budget.

Managing it means adjusting the campaigns rather than switching them on and leaving them — turning off searches that waste money, adding the ones that don't, and checking what's actually producing calls rather than clicks.

Your advertising budget is separate. You set it, you pay Google directly, and you can change or stop it whenever you like — the monthly fee covers managing the campaigns, not the media.

Your advertising budget is separate. You set it, you pay Google directly, and you can change or stop it whenever you like — the monthly fee covers managing the campaigns, not the media.

So a business advertising with us pays two separate amounts: $500 a month to Vistarela for the management, and whatever budget you've chosen to Google for the ads themselves. Your ad budget never passes through us and we never mark it up.

There's no minimum ad budget we require, and no commission on what you spend. If you'd rather not advertise at all, the rest of the plan works without it.

No, and we'd suggest treating any company that does with real suspicion. It's the most common opening line in the cold-call industry that targets local businesses, and it isn't a promise anybody is in a position to make.

Search results depend on your competitors, your reviews, how long your business has been established, how close the searcher is to you, and a long list of factors Google doesn't publish and no developer controls.

What we will do is the work that genuinely improves the odds, and then show you the numbers that matter: how many calls and quote requests came in, and which of them came from advertising.

Not immediately. Every site we build has sound fundamentals — clean structure, descriptive titles and headings, fast loading, mobile-friendly layouts, and a readable sitemap — so Google can find and understand it. Being findable and being competitive are different things.

Getting from indexed to actually appearing for competitive local searches is ongoing work, not a switch flipped at launch. That's what the Growth plan covers, and it's why we don't sell a build as if it were a marketing campaign.

No. Website Care and Growth are both optional. You can launch and manage hosting yourself, or bring in someone else, and the website gets built either way.

Most businesses take one because they'd rather not think about hosting, updates and Google — but it's your call, and it's a month-to-month decision rather than a commitment made at signing.

Website Care, at $250 a month, is maintenance. Your site stays online, fast, backed up and updated, your contact forms get checked so inquiries keep arriving, and you get an hour of small changes each month. Nothing in it is trying to bring you new customers — it's making sure the site you have keeps working.

Growth, at $500 a month, includes all of that and then adds the part that tries to bring business in: your Google Business Profile managed, local search work, Google Ads managed across one to two campaigns, calls and form submissions counted so you can see what produced them, and a monthly summary in plain language. The website change allowance rises to three hours.

The short version: Care protects what you've got. Growth tries to grow it. If you only ever want one, most businesses that are actively looking for more work should be on Growth.

$250 per month covers hosting in our managed environment for reasonable standard usage, deployment management, routine platform and website upkeep, uptime and speed monitoring, checks that your contact forms are still delivering, analytics kept running, standard email support about the existing website, and up to one hour of scheduled website work each month.

That hour is ONE TOTAL HOUR per month — not one hour per request, and not one hour per category. It can go toward text changes, image changes, small layout adjustments, minor design refinements, basic content additions, corrections, or small technical adjustments to existing functionality. Unused time doesn't roll over.

It does not include Google Business Profile, search or advertising work — those are in Growth. It also excludes new multi-page sections, major redesigns, new applications, advanced integrations and custom backend work. We don't guarantee uptime, security, 24/7 availability, or emergency response.

$500 per month includes everything in Website Care, plus Google Business Profile management, local search and SEO work, Google Ads management across one to two active campaigns, conversion tracking so calls and form submissions are counted, a monthly report written in plain language, priority over non-plan requests, and up to three hours of scheduled design or development work.

The three hours are the TOTAL monthly allowance — they replace the lower plan's hour rather than adding to it. Typical uses: reworking pages where visitors give up, improving forms and calls to action, adding services or service areas as you grow, and acting on what the tracking shows. Unused time doesn't roll over.

Your advertising budget is separate. You set it, you pay Google directly, and you can change or stop it whenever you like — the monthly fee covers managing the campaigns, not the media.

We don't guarantee rankings, traffic, leads or revenue, and it's worth being sceptical of anyone who does. What we will do is show you what came in, where it came from, and what we changed.

Yes. Both plans are month to month. There's no minimum term, no cancellation fee, and no notice period beyond the month you've already paid for.

We'd rather earn the next month than hold you to a contract for it. If you cancel, we provide a standard handoff to a compatible hosting account you control, and any accounts we've been managing on your behalf are simply left in your name with our access removed.

Sometimes. If it's built on a platform we can work in and the foundations are sound, we can take over maintenance, improve specific pages, and run the Google and advertising work alongside it without rebuilding anything.

Sometimes the honest answer is that improving it costs more than replacing it — particularly with older sites where every change fights the platform. We'll tell you which situation you're in, including when the answer means we sell you less.

Either way, send us the address and we'll look before we answer.

That's the hardest thing in this business to build, and it isn't something to replace. But referrals and an online presence do different jobs.

When somebody gets your name from a neighbour, the first thing they usually do is look you up. What they find either confirms the recommendation or quietly undermines it. A referral that goes cold after someone checks you online never shows up as a lost lead — it just never becomes a call.

The second reason is timing. Referral volume moves with the market, and it tends to drop exactly when you'd most like it not to. Being findable is what covers that gap.

Your accounts, yes, unambiguously. Your domain, Google Business Profile, Google Ads, Analytics and Search Console all stay in your name. We work inside them with access you grant, and you can remove that access whenever you like. Nothing we manage lives somewhere you can't reach it.

For the website itself: after final payment, ownership and source-code rights are handled according to your written agreement, subject to any third-party license restrictions on components used.

If you'd rather not use a managed plan, we provide a standard handoff to a compatible hosting account you control.

While you're on Website Care or Growth, your website may run in a separate Vistarela-managed Vercel project. Every client gets an isolated project and source repository, and credentials and environment variables stay separated between clients.

Reasonable standard hosting usage is included. Unusual usage or paid external services may incur additional charges, always with your approval first.

If a plan ends, we provide a standard handoff to a compatible client-owned commercial hosting account according to your agreement. A Vercel project transfer and a source-repository transfer are separate operational steps, and outstanding invoices are resolved before final transfer. Website ownership and reusable-component licensing are governed by the written client agreement.

Every Vistarela client gets a login to a private portal. During a build it's where you see what stage the project is at, what we still need from you, and where you upload logos, photos and content without emailing files back and forth.

Afterwards it's where you send change requests, follow what's being worked on, and see exactly what was done and how much of your monthly allowance it used.

It exists so that the answer to "where does that stand?" doesn't depend on finding the right email thread.

Yes — customer portals, booking flows, dashboards, account experiences, and internal business tools, as web or mobile applications.

We don't publish a starting price for applications, because feasibility and cost genuinely depend on the users, functionality, integrations, and security requirements. Applications are scoped after discovery and technical review.

Usually, yes. Where a project's a plausible fit, we'll put together a concept for your business — a design direction and a walkthrough of what we'd change and why — before you've committed to anything.

To be clear about what that is: it's a concept and a proposal, not a finished website built for free. It's meant to show you how we think about your business and to let you judge the work before you pay for it.

The starting point is smaller than that. Send us your current website and we'll come back with what we'd improve — that costs you nothing and doesn't oblige you to anything.

It depends on scope and on how quickly content and feedback come back. Your proposal includes a target timeline based on the work actually agreed.

We don't publish fixed completion dates on the website, because a date promised before anyone has seen your project isn't worth much.

We're based in Cape Coral and most of our work is across Southwest Florida — Fort Myers, North Fort Myers, Estero, Bonita Springs, Naples, Lehigh Acres, Punta Gorda and the islands.

Being local matters more for some of this than others. Google Business Profile and local search work are specifically about a place, so knowing the market helps. Website and application work isn't geographically constrained, and we work remotely with businesses elsewhere when the project suits it.

Website projects take a 50% deposit to start. For a Starter Website that's $1,250 up front and $1,250 remaining; for a Premium Website it's $2,500 and $2,500. The balance is due before final launch or ownership transfer.

Monthly plans are billed monthly and can be cancelled at any time. Advertising budget is paid by you directly to Google and is never billed by us.

Every project gets a written scope first. If you request additions along the way, we tell you what they change about cost and timing, and nothing extra proceeds without your approval.

Business Email Setup starts at $250 and covers one domain, initial Google Workspace setup, up to five licensed users, up to ten aliases or role addresses, domain verification, standard delivery records including SPF and DKIM with initial DMARC where appropriate, sending and receiving tests, and basic administrator guidance.

The Google Workspace account is yours. You remain the primary owner and Super Admin, and Google bills you directly for licenses — that subscription cost is not included in our setup fee. Anyone needing their own inbox and login may require a paid license.

Migrating historical email, extensive device setup, compliance configuration, and archiving are quoted separately.

$75 per month covers one domain and up to five active users: routine user, alias and group changes, basic administrator settings, basic admin-side delivery troubleshooting, up to 30 minutes of scheduled administration, and guidance on standard account and security settings.

We do not routinely read, monitor, or respond to your email, and you keep ownership and primary administrative control. This isn't unlimited technical support, and it doesn't guarantee uninterrupted delivery or recovery of deleted information.