Concept demos
Six websites we built for businesses that don't exist.
A portfolio problem every honest studio has: the work that shows what you can do belongs to your clients. So we invented six Southwest Florida businesses and built them properly — the same standard, the same tiers, the same prices as real work.
These are fictional concept demonstrations, not client work.
Every business below was invented by Vistarela to demonstrate what a build at each tier actually delivers. None of them exists. The names, menus, projects, reviews, licence numbers, phone numbers and email addresses are all fabricated, nothing on any demo is bookable or purchasable, and no page here represents work done for a client.
Each demo is served with a noindex directive and is absent from the sitemap, so a fictional Southwest Florida business can never compete in search against a real one.
The gallery
Each one is a complete site you can use.
- Starter Website Concept$2,500 class
Restaurant
A coastal restaurant with a changing menu, private events, and a dining room people book a table in rather than order from.
- Menu presented as an experience, not a PDF
- Reservation and private-event enquiry flows
- Opening hours that read as open or closed right now
- Premium Website Concept$5,000 class
Roofing
A roofing contractor selling a high-consideration purchase — replacement, repair, and storm work — to homeowners who are comparing three quotes.
- Service pages per job type, each answering one search
- Guided inspection request with condition triage
- Before-and-after project work presented as evidence
- Starter Website Concept$2,500 class
Pool Services
A pool service and renovation company selling a recurring weekly relationship rather than a one-off visit.
- Single-page structure with anchored navigation
- Service plans compared without hiding the limits
- Quote request that asks only what is needed to reply
- Premium Website Concept$5,000 class
Home Services
An air conditioning company handling two very different visitors at once: someone with no cooling today, and someone planning a replacement this year.
- Urgent triage separated from planned work
- Service-area check and multi-step scheduling
- Repair-or-replace guidance and a maintenance plan
- Premium Website Concept$5,000 class
Marine Services
A yacht-management brand for an affluent, highly visual market, where restraint is the thing that signals quality.
- Editorial layout carrying an unhurried, premium register
- Care levels compared without a price-led pitch
- Vessel service enquiry sized for a considered decision
- Website + Custom Application$15,000–$25,000+ class
Business Operations System
A field-service company's public website, plus the internal operations system running behind it — leads, estimates, jobs, scheduling, and reporting.
- Public site and internal application as one product
- Lead through estimate through scheduled job, end to end
- Every record invented and kept in your own browser
The build class on each card is the tier the demo illustrates, not a quote. Website tiers start at the published prices on our pricing page; application work carries no published starting price and is quoted individually after discovery. What any specific project costs depends on its scope.
Your build
Now picture yours.
If one of these is close to what your business needs, tell us which and what is different about yours. We'll come back with an honest read on scope, cost, and the most useful next step.
Or email us directly at sales@vistarela.com