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Website care & growth

Someone responsible for your website after launch — and for getting it found.

Two monthly plans. Care keeps the website healthy and working. Growth adds the Google, search and advertising work that helps local customers find you — and counts what produced a call.

What this is

The short version.

Two monthly plans that do different jobs. Website Care is maintenance: hosting, security and dependency updates, backups, uptime and speed monitoring, checks that your contact forms are still delivering, and a defined allowance of time for small changes. It protects what you already have.

Growth includes all of that and adds the work that tries to bring business in — your Google Business Profile kept current, local search work, Google Ads managed across one to two campaigns, and tracking that counts the calls and quote requests those produce. Your advertising budget is separate and paid by you directly to Google.

Both are month to month, with no minimum term and no cancellation fee. A plan is genuinely optional: if you would rather host the site yourself or use another provider, we hand it over cleanly, and the build does not depend on staying with us.

Who it suits

  • Businesses without anyone internally responsible for the website
  • Owners actively looking for more work, who need to be found as well as to look credible
  • Anyone paying for advertising without being able to see what it produced
  • Owners who want small changes handled without raising a quote each time
  • Companies whose site content changes through the year — pricing, services, seasonal hours
  • Anyone who has previously lost a site to an expired renewal or an unpatched plugin

Vistarela works with businesses across Cape Coral, Fort Myers & Southwest Florida. We're based in Southwest Florida and work remotely with businesses elsewhere when the project suits it.

What it solves

The problems this is usually bought to fix.

If none of these sound familiar, this probably is not the right service — and we will say so.
  • Nobody actually owns the website

    Sites decay when responsibility is unassigned. Small inaccuracies accumulate until the whole thing feels neglected.

  • The site looks fine and nothing is coming in

    A good-looking website that nobody finds is a brochure in a drawer. Being findable is separate work from being credible, and it does not happen by itself.

  • Money goes out and nobody can say what came back

    Advertising without call tracking is a monthly bill with no receipt. Counting the calls and quote requests is what turns it into a decision you can make.

  • Small changes never happen

    When every edit needs a quote, edits stop being requested and the site drifts away from the business.

  • Updates get skipped until something breaks

    Dependency and platform updates are unglamorous and easy to postpone. They are also how most avoidable outages start.

  • There is no recent backup

    Backups only matter on the day they are needed, which is always the wrong day to discover they were not running.

What's included

Starting scope, and what is quoted separately.

Every project begins with discovery. Features, integrations, timing, and final pricing are confirmed in your written proposal before development begins.

Website Care

$250per month

Per month, no contract. For websites built or approved by Vistarela.

Someone is responsible for your website. It stays online, current, quick, and the contact forms keep working.

Hosting, updates, backups, monitoring and support are included every month no matter how much you need them. The included HOUR applies to change requests, and it is ONE TOTAL HOUR per month — not one hour per request, and not one hour per category. It can be used for text changes, image changes, small layout adjustments, minor design refinements, basic content additions, corrections, or small technical adjustments to existing functionality. Unused time does not roll over.

Keep My Site Managed

Starting scope

  • Fast, secure hosting on the same platform we build on
  • Software and security updates applied as they are released
  • Automatic backups, so a bad day is recoverable
  • Your SSL certificate kept valid and renewed
  • Uptime and speed monitored, so problems are found before customers find them
  • Your contact and quote forms checked, so inquiries keep arriving
  • Analytics kept running, so you can see what visitors do
  • Changes go live safely, with a way back if anything looks wrong
  • Your own client portal — request changes, follow progress, and see exactly what was done
  • You reach the people who built your site, not a support queue
  • One hour of website changes each month

Quoted separately

  • Unused time does not roll over
  • Google Business Profile, local search and advertising work — those are in Growth
  • New multi-page sections, major redesigns and new applications
  • Advanced integrations, custom backend work and advertising
  • Domain registration, paid software and third-party fees
  • Unusually high platform usage is billed separately with your approval
  • We answer quickly in practice, evenings and weekends included — but we do not promise a guaranteed response time, uptime, or 24/7 emergency cover

Growth

$500per month

Per month, no contract. Advertising budget is paid separately, direct to Google.

Everything in Website Care, plus the work that gets local customers to find you — and the tracking that shows which of it is producing calls.

YOUR ADVERTISING BUDGET IS SEPARATE and is paid by you, directly to Google — this monthly fee covers the management, not the media. You set the budget and you can change or stop it whenever you like. The three hours of website work are the TOTAL monthly allowance and replace the lower plan's one hour rather than adding to it; unused time does not roll over.

Grow My Online Presence

Starting scope

  • Everything in Website Care
  • Your Google Business Profile kept current — hours, services, photos, questions and new reviews
  • Local search work, so Google understands what you do and where you do it
  • Google Ads managed across one to two active campaigns, adjusted rather than left running
  • Calls and form submissions counted, so you can see what advertising actually produced
  • Website changes aimed at the pages and steps where visitors drop off
  • A monthly summary in plain language — what came in, from where, and what we changed
  • Three hours of website work each month
  • Your requests go ahead of non-plan work

Quoted separately

  • Advertising spend — you pay Google directly, and we never handle your ad budget
  • Facebook, Instagram and Meta advertising
  • Unused time does not roll over
  • Full redesigns, major features and applications require separate approval
  • Professional photography, video and extensive copywriting are quoted separately
  • No guaranteed rankings, traffic, leads, sales, revenue or performance scores — and be wary of anyone who offers them

Before you ask for a quote

What changes the number, and what to have ready.

Published prices are starting points. These are the things that move them, stated up front rather than discovered halfway through.

What the price depends on

  • Whether you need maintenance only, or maintenance plus the work to get found
  • Which change allowance you need — one hour or three hours per month
  • Your advertising budget, which is separate and paid by you directly to Google
  • Third-party services billed directly to you, such as domains and licenses
  • Larger work — redesigns, new sections, applications — which is quoted separately
  • Advertising beyond one to two campaigns, which is scoped and quoted separately

What to have ready

  • Access to the domain and any accounts the site depends on
  • Access to your Google Business Profile, or help claiming it if nobody has
  • A monthly advertising budget you are comfortable with, if you want ads running
  • One point of contact for approving change requests
  • A sense of what changes seasonally in your business

Afterwards

What happens once it is live.

The part most quotes leave out.
  • Requests are handled within the monthly allowance and prioritized with you
  • Anything beyond the allowance is quoted before it is started, never after
  • Every account we manage stays in your name, and our access can be removed at any time
  • Both plans are month to month — you can stop, or take the site elsewhere, without a penalty
  • No guarantee of rankings, leads, uptime, security, 24/7 availability or emergency response is offered — and it says so rather than burying it

Questions

What people ask before starting.

See all frequently asked questions
What's the difference between Website Care and Growth?

Website Care, at $250 a month, is maintenance. Your site stays online, fast, backed up and updated, your contact forms get checked so inquiries keep arriving, and you get an hour of small changes each month. Nothing in it is trying to bring you new customers — it's making sure the site you have keeps working.

Growth, at $500 a month, includes all of that and then adds the part that tries to bring business in: your Google Business Profile managed, local search work, Google Ads managed across one to two campaigns, calls and form submissions counted so you can see what produced them, and a monthly summary in plain language. The website change allowance rises to three hours.

The short version: Care protects what you've got. Growth tries to grow it. If you only ever want one, most businesses that are actively looking for more work should be on Growth.

Do I have to take a monthly plan?

No. Website Care and Growth are both optional. You can launch and manage hosting yourself, or bring in someone else, and the website gets built either way.

Most businesses take one because they'd rather not think about hosting, updates and Google — but it's your call, and it's a month-to-month decision rather than a commitment made at signing.

What does Website Care include?

$250 per month covers hosting in our managed environment for reasonable standard usage, deployment management, routine platform and website upkeep, uptime and speed monitoring, checks that your contact forms are still delivering, analytics kept running, standard email support about the existing website, and up to one hour of scheduled website work each month.

That hour is ONE TOTAL HOUR per month — not one hour per request, and not one hour per category. It can go toward text changes, image changes, small layout adjustments, minor design refinements, basic content additions, corrections, or small technical adjustments to existing functionality. Unused time doesn't roll over.

It does not include Google Business Profile, search or advertising work — those are in Growth. It also excludes new multi-page sections, major redesigns, new applications, advanced integrations and custom backend work. We don't guarantee uptime, security, 24/7 availability, or emergency response.

What does Growth include?

$500 per month includes everything in Website Care, plus Google Business Profile management, local search and SEO work, Google Ads management across one to two active campaigns, conversion tracking so calls and form submissions are counted, a monthly report written in plain language, priority over non-plan requests, and up to three hours of scheduled design or development work.

The three hours are the TOTAL monthly allowance — they replace the lower plan's hour rather than adding to it. Typical uses: reworking pages where visitors give up, improving forms and calls to action, adding services or service areas as you grow, and acting on what the tracking shows. Unused time doesn't roll over.

Your advertising budget is separate. You set it, you pay Google directly, and you can change or stop it whenever you like — the monthly fee covers managing the campaigns, not the media.

We don't guarantee rankings, traffic, leads or revenue, and it's worth being sceptical of anyone who does. What we will do is show you what came in, where it came from, and what we changed.

Is advertising budget included in the monthly fee?

Your advertising budget is separate. You set it, you pay Google directly, and you can change or stop it whenever you like — the monthly fee covers managing the campaigns, not the media.

So a business advertising with us pays two separate amounts: $500 a month to Vistarela for the management, and whatever budget you've chosen to Google for the ads themselves. Your ad budget never passes through us and we never mark it up.

There's no minimum ad budget we require, and no commission on what you spend. If you'd rather not advertise at all, the rest of the plan works without it.

Can I cancel a monthly plan?

Yes. Both plans are month to month. There's no minimum term, no cancellation fee, and no notice period beyond the month you've already paid for.

We'd rather earn the next month than hold you to a contract for it. If you cancel, we provide a standard handoff to a compatible hosting account you control, and any accounts we've been managing on your behalf are simply left in your name with our access removed.

Where is my website hosted?

While you're on Website Care or Growth, your website may run in a separate Vistarela-managed Vercel project. Every client gets an isolated project and source repository, and credentials and environment variables stay separated between clients.

Reasonable standard hosting usage is included. Unusual usage or paid external services may incur additional charges, always with your approval first.

If a plan ends, we provide a standard handoff to a compatible client-owned commercial hosting account according to your agreement. A Vercel project transfer and a source-repository transfer are separate operational steps, and outstanding invoices are resolved before final transfer. Website ownership and reusable-component licensing are governed by the written client agreement.

Do I own my website and my accounts?

Your accounts, yes, unambiguously. Your domain, Google Business Profile, Google Ads, Analytics and Search Console all stay in your name. We work inside them with access you grant, and you can remove that access whenever you like. Nothing we manage lives somewhere you can't reach it.

For the website itself: after final payment, ownership and source-code rights are handled according to your written agreement, subject to any third-party license restrictions on components used.

If you'd rather not use a managed plan, we provide a standard handoff to a compatible hosting account you control.

Next step

Tell us about your business.

Send us your website, or just describe what you do. We'll come back with what we'd improve, what it would cost, and an honest read on whether it's worth doing — including when the answer is that you need less than you thought.

Or email us directly at sales@vistarela.com